The Koochiching County Historical Society cordially invites you to attend an informative luncheon, presented by Professor David Woodward of the University of Minnesota-Duluth, regarding heritage tourism on May 19th from noon-1 p.m. at Lenard’s. Heritage tourism is a relatively untapped form of tourism for our region and in an effort to build visitor economy, it is time that we broach the conversation of developing a strong foothold within this market. Cultural and heritage tourism is not only fast growing, but also a high-yielding sector. Heritage tourism can be an effective tool to generate jobs, tax revenues, income, diversify local economies, and improve the local quality of life.
So what does this do for business and local economy? Historic/cultural trips last an average of 5.2 nights and most often include a stay at hotels, motels, or bed & breakfast establishments, though some may choose to stay in campgrounds as well. One recent study has shown that heritage/cultural tourists spend 38% more per day and stay 22% longer than the average traveler. They also take one more trip than the average traveler and are more likely to share their experiences with friends and social media. These travelers are visiting more attractions like historic sites, museums, local concerts, and heritage sites. They search out local cuisine, local bars and restaurants, shop for local crafts, and buy from local artists. They want to experience what we have to offer and by offering them something amazing, this means we have the opportunity to increase our profit margins and enhance our community.
For more information, download the registration form or contact the Historical Society at 218-283-4316.