Serving the citizens of Koochiching County and the cities of Bigfalls, International Falls, Littlefork, Northome, Ranier and surrounding region.
Serving the citizens of Koochiching County and the cities of Bigfalls, International Falls, Littlefork, Northome, Ranier and surrounding region.

“One Message” — Marketing message developed can be tailored to individual communities and businesses.

The number one recommendation from the Newmark Economic Development Strategy was to develop a regional economic development partnership. The rationale for this partnership was to provide for one message, one entity responsible for all economic development activity in Koochiching County with broad government, business and citizen representation. That organization is the Koochiching Economic Development Authority (KEDA).

For the past 14 month, the KEDA/Voyage Forward Marketing Partnership has worked to develop “one message” to market the region.  It was a difficult process with input from all corners of the county but perseverance paid off.

Last week, the Marketing Partnership presented the unified message to KEDA. The cities of Littlefork and Ranier have already tailored the message to their cities. Bigfalls, International Falls, Northome and the River Valley Development Authority (Birchdale) are providing images to showcase there region.

For more details, read the full article in the International Falls JOURNAL on the efforts of the Marketing Partnership and Voyage Forward.